MakturaAcademy
Course 09 · Lesson 1 of 19

Source labels and price rules

Sales team1 min read
Label Source type How hard to lean on it
[V] The competitor's own site, pricing page or press release Firm for what they claim
[C] A competing vendor's blog or comparison page Indicative: say "published figures suggest"
[A] A third party: aggregator, tracker, trade body, data vendor Indicative
[P] Press, filings, earnings releases Firm for the date given
[R] Review sites A snapshot

Every competitor price carries its date and source. Check before quoting if older than a quarter (anything before 19 July 2026 is marked). Prices are US dollars unless marked £; if a buyer wants pounds, convert on the day and say "roughly". Never round in Maktura's favour.

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