Pitch

The spoken core of Maktura: the one sentence, the 30-second, 2-minute and 5-minute versions word for word, the story, the argument, and the friction register, which is the heart of it. Never deliver the whole register. Use the finder to pick the two or three blocks live for the person in front of you, say their friction back in their own words, then use the Show, Ask Holly and Say fields. Register items are numbered by block (item 7.2 is Block 7, item 2). Money lives in Commercial answers; full objection answers in the Objection handbook (it wins if the two differ); running the call in Discovery and demo and the Sales method; claim rules in Proof and guardrails; Holly in depth in the Holly playbook. Read the "Never say" table at the end before your first call.