The one sentence

Say

"Maktura gets everyone in your business visible on LinkedIn, in their own voice, inside your rules, with an assistant called Holly doing the heavy lifting."

The default, sector neutral, for any first contact. Approved supporting lines:

• "Being busy shouldn't make you invisible."
• "Holly does the work. You keep the judgement."
• "Sounds like you. Asks before it acts." (Add "Explains what it did" only after D10 clears.)
• "Tell Holly what you want. It does the rest, and checks with you first." (True at Observe, Suggest and Auto-draft; not at Auto-publish.)
• "Everyone else starts with the same tools. Maktura starts with you."
• "The biggest untapped marketing asset in most businesses is the people already in it."
• "Silence does not hold your place. It hands it to whoever is still posting."
• "And yes, there's AI under the hood. We've just spent a long time teaching it to sound like you."
• "From idea to pipeline." Sign-off lockup only, never a pitch on its own.

If asked what it is, or in a comparison: "A social media management and intelligence platform, built for one job: getting a whole team visible on LinkedIn, in their own voices, inside the firm's rules." If they ask about "intelligence": "The intelligence part is the news, sector feeds and watched subjects that give your people something worth saying. It isn't enterprise social listening." Never as a headline, never without the qualifier, and never "social selling platform".