MakturaAcademy
04

Holly playbook

Sales team12 lessons29 min read5,796 words
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Holly is the centre of the pitch and the centre of the demo: the platform is what Holly drives. Read this before your first conversation, rehearse the demo twice, and keep the objections and claims rules open on calls.

Rule

Holly is new and this is a minimum viable product launch. Sell only what is marked GREEN. A feature working on screen does not make it sayable. Everything AMBER needs its caveat said out loud. Anything RED never leaves your mouth except as "no". If this document and the product disagree, say less, not more, and tell Dom Watts the same day.

Until Dom provides a fictional demo workspace, only Alex or John Cooper run live demos. Type every prompt below yourself on the current build before you rely on it live. This playbook reverses the September pack's instruction to hold Pulse back in demos.

The lessons

  1. 01Holly in one page2 min
  2. 02Why Holly matters2 min
  3. 03The trust ladder3 min
  4. 04A day with Holly1 min
  5. 05The Holly demo8 min
  6. 06Holly prompts3 min
  7. 07Holly objections5 min
  8. 08Holly claims rules2 min
  9. 09The name: Holly, Pulse and the IP check1 min
  10. 10Holly by segment1 min
  11. 11Internal FAQ and owners1 min
  12. 12Open points1 min

Source document: maktura-holly-playbook_v1 · Launch build, October 2026