Battlecards

One card for each competitor or alternative you are likely to meet, including the two you will meet most often, "we'll just use ChatGPT" and doing nothing. Internal only: never send, screenshot or paraphrase a card to a prospect or partner. Maktura has no customers or deal history yet, so nothing here records past wins or losses. Before a call where the prospect has named a tool, read that card's first four fields (pitch, edge, question, never say). Maktura's prices come from Commercial answers only; if a card disagrees with Commercial answers or Proof and guardrails, those win: tell John Cooper (who owns sales) or Alex. Refresh is quarterly; next full refresh January 2027, sooner if a competitor relaunches or reprices.