The map at a glance

Sales team1 min read

Alternative	Who usually buys it	Maktura's honest edge
Paiger	UK recruitment agencies	Firm-wide governance, Holly, every team
Hootsuite, Sprout Social	Brand and social teams, mid-market up	Each person's voice; governance in every seat
LinkedIn ghostwriter tools	Founders, solo consultants, small teams	Firm-level control and oversight
Employee advocacy suites	Firms of 500 plus with a programme manager	Original posts, firms under about 200
Listening tools	PR, comms and insight teams	Monitoring that becomes a draft
ChatGPT or Claude alone	Everyone, individually	Everything after the draft
Ghostwriter or agency	Leaders, campaigns	The whole team, every week
Doing nothing	Everyone, by default	A small, reversible first step
Nectar Social	US consumer brands	Low overlap (watch item)

Progress is saved in this browser only.