Strategy canvas

The pack lead's hypothesis, never shown to buyers: Maktura's curve should diverge from the suites, low on channel breadth, high on voice fidelity, governance before publishing, running a team's posting and Holly. Eliminate price haggling and tier-gated governance; reduce channel breadth, dashboards and set-up effort; raise voice fidelity, governance, client sign-off by link and fit for firms under about 200; create an assistant that drives the platform under a per-person trust ladder and policy documents turned into rules. If buyers say a factor we score highly does not matter, log it.