GTM strategy

The founders' plan for the soft launch, the public launch and the first 12 months, with the evidence and the weak points. It covers revenue, margin, funding, partners and capacity, so it never goes to a seller, partner or affiliate. Open decisions carry their register number (D1 to D31, see the GTM decisions register). Targets are planning hypotheses. Every launch, delivery and roadmap date here is an internal target; the only date customers hear is the 31 December founding close.