The 90-day plan
Owners by role; dates internal. Must blocks money, launch or law.
| When | Action | Owner | Priority |
|---|---|---|---|
| Weeks 1 to 3 (19 Oct to 8 Nov) | Launch inventory and acceptable-bug line; payment test, refund, tranche logic; T&Cs, privacy notice, founding terms; website gate fixes | Dom, John, Alex, Karl | Must |
| Weeks 1 to 3 | Design partner terms (D4): shortlist 15 in week 1, three recruited and one live by 6 November; personal messages to all warm contacts; D22 owner named, fallback walkthrough by 2 November; SPICED logging and weekly dashboard | Alex, John | Must |
| Weeks 1 to 3 | D1 reading with Dom and Neil explaining the data flows (Must before any engagement line changes); D20 lawful basis, no sends until then; D12 owner and fix date, D10 and D13 confirmed in writing | Karl, Dom, Neil | Should |
| Week 4 (9 to 13 Nov) | Launch week; every inbound lead answered within two working days; first beachhead review, direction only | Alex, John | Must |
| Weeks 5 to 10 (16 Nov to 27 Dec) | Weekly design partner calls; read the first activation cohorts; decide D28 before the founding close message; one plain early-December message: the date and the bands, once, no countdown | Product owner, John, Founders | Must |
| Weeks 5 to 10 | Alex declares the date his posts are drafted through Holly; affiliate pack (D19, approved copy, "Ad" rules, claims check); one law firm with a written mutual action plan by 27 November | Alex, Karl | Should |
| Weeks 11 to 13 (28 Dec to 17 Jan) | Founding rates close on 31 December or when a band fills, with no extension, rename or reopening. From 1 January, Standard live under D28, every Standard conversation logged as pricing data | Founders, John | Must |
| Weeks 11 to 13 | Onboarding model and customer success cover (D31) and the salesperson trigger (D25) decided; expo follow-up booked; next version of this strategy | Founders | Should |
What slips first. Karl (part-time), ranked: 1. T&Cs, privacy notice and founding terms (they block money); 2. D1; 3. D20; 4. the legal answers pack, D27; 5. D21 terms if D28 needs them; 6. affiliate "Ad" rules and D9 advice. Slips first: 6, then 5, then 4. Items 1 and 2 never slip. Dom (the only developer), ranked: 1. launch bugs, payment and tranche logic; 2. launch inventory; 3. website gate fixes; 4. billing counter or fallback; 5. the D1 data-flow walkthrough; 6. D12, D10 and D13 in writing; 7. activation reporting; 8. the free tool; 9. website polish. Slips first: 9, then 8, then 7 (John counts activation by hand). Bug fixes never slip. Dom has no weekly reporting duties.