Course 01 · Lesson 13 of 13
Risk register
| Risk | Severity | Mitigation | Owner |
|---|---|---|---|
| Bands do not fill; the 1 January step (base case about 75 Spark seats; £69 to £250 against Paiger at about £48.30) | Critical | D28 before early December; read the first 10 Standard conversations | Founders |
| LinkedIn data route and terms (D1 open) | Critical | Engagement display-only; no export, competitor tracking or "never scrapes"; D1 in writing first | Karl, Dom, Neil |
| Loss of Alex's LinkedIn account (main channel and main proof) | Critical | No automation or mass messaging on it | Alex |
| Cash and runway; gross margin unknown (27% to 77%) | High | No hire without a funding source; split fixed and per-seat cost | Founders, Neil, Dom |
| Paiger (about £48.30 with own-voice drafting; unverified hearsay from their sales director on 15 October, never repeat) | High | Win on governance, Watch, Holly, no automatic renewals; shift weight to law if recruitment fails at Standard | John |
| Urgency law (ASA rulings on counters; joint liability for affiliates) | High | Billing counter with fallback; date never moves; approved copy | Alex, Karl |
| Single developer; capacity (Alex and John run ALS) | High | Second developer first; customer success before more sales | Founders |
| Growth shortcuts that would mislead | High | Founders confirm the "recommend against" list as policy | Founders |
| Over-reliance on few design partners; MVP bugs; Watch alert fault (D12) | Medium | Weight requests by ICP fit, never promise builds; say plainly it is early; no alert multipliers in demos | Dom, John |
| Holly name and AI disclosure; model concentration (all AI on Anthropic's Claude) | Medium | D11 before any registration or paid campaign; D9; model out of the lead message (D23) | John, Karl, Neil |
| Law whole-product gaps (we hold no ISO 27001 or Cyber Essentials certification); outreach legality (PECR); copying and superlatives | Medium | Answer on alignment and real controls only, never imply certification (D27); nothing sent until D20; superlative retired (D2) | Neil, Karl, Founders |
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