Months 4 to 12

Founders only1 min read

Quarter	Milestones (internal)	Gate or test
Q1 2027	Standard live under D28; beachhead re-run on 10 Standard-price recruitment conversations; first 90-day case studies with consent; law partner signing; walk LegalEx London (11 February), Manchester (24 February) and BLTF (9 March); expo slot (16 to 17 March) with tracked follow-up; raise decision by 31 March	Five Standard wins; two cohorts at 40% activation; margin range narrowed
Q2 2027	Customer success cover (D31); first salesperson if trigger and funding are met; paid tests if activation holds; first free tool; academy certificate (D26); agency tier if per-account cost is known; Neil's outside contract ends about mid 2027	Habit majority on the founding cohort; under 12-month payback on any paid channel
Q3 2027	Consultancy and accountancy follow law if law converts; founding customers move to twelve-month agreements (D18); first 12-month retention read; channels re-ranked; 12-month review	Net revenue retention above 100% from seats; gross dollar retention 85% to 90%

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