This is the academy's graded reading list: every book, method and research source the research covered (171 entries), with what Maktura takes from each, how well the evidence holds up and whether we teach it. It is for the sales team only. There is no public edition at launch; never send it to a partner, customer or prospect. Before you quote a book, a framework or a statistic to anyone, find it here and obey its verdict.
The lessons
- 01How to read the list2 min
- 02Modern B2B sales methods4 min
- 03The classic consultative canon1 min
- 04Negotiation and pricing2 min
- 05Positioning, strategy and start-up go-to-market2 min
- 06Behavioural science and persuasion3 min
- 07Social selling, content and professional visibility2 min
- 08Sales performance research and academy design1 min
- 09Not yet reviewed1 min
- 10Verified corrections3 min
- 11Background reading4 min
- 12Open items1 min
Source document: maktura-academy-library_v1 · Launch build, October 2026