MakturaAcademy
Course 15A · Lesson 9 of 12

Not yet reviewed

Sales team1 min read

Twelve entries could not be fetched, so nothing is quoted or taught from them until someone has read them: The Psychology of Selling (Tracy); The Only Sale Guide (Iannarino, 2018); Competing Against Luck (Christensen, 2016); The Lean Startup (Ries, 2011); High Output Management (Grove, 1983); How B2B Brands Grow (Sharp, Romaniuk, Dawes); EAST framework (Behavioural Insights Team, 2014); LinkedIn Sales Playbook (Tillman); Early social selling advocacy (two advocates); The Content Code (Schaefer, 2015); Everybody Writes (Handley); Jab, Jab, Jab, Right Hook (Vaynerchuk, 2013). Their verdict is Not yet reviewed, grade Unverified. For three of them (Competing Against Luck, The Lean Startup, the EAST framework) the idea comes from general knowledge, so never quote the book.

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