How to read the list

Evidence grade. Strong: peer-reviewed meta-analysis, large replication or large field data. Mixed: real but contested, proprietary, sponsored, small or correlational. Weak: author experience, anecdote or secondary summaries only. Debunked: failed replication, fabricated data, or never happened. Unverified: no source could be fetched. Vendor data is a flag added to any grade: published by a company that sells in the area it reports on. Say "vendor data" aloud whenever you quote it. Where that vendor also sells in Maktura's space, it is "vendor data; also a competitor: never name in social or marketing copy".

Verdict. Safe: teach it plainly, crediting the source. Caveat (teach with caveat): teach only with the stated caveat said aloud. Do not teach: never quote or teach, except as a myth to catch. Not yet reviewed: no source could be fetched, so nothing is quoted or taught until someone has read it; this is not a judgement on the book or its author. Where a verdict is split, the main one comes first and the exceptions follow. A year left out could not be confirmed on a primary page: cite the work without a year.

Rule

Credit the author or owner and the work. Say the evidence grade in plain words when it is not strong ("one company's data", "the author's experience", "vendor data"). Never turn an illustrative or vendor figure into a promise about what Maktura will do for a buyer. Nothing in "What we take" is customer wording: several entries describe our own pricing and negotiation stance and stay inside the sales team. Where an idea comes from a LinkedIn creator, podcaster or trainer rather than a published book, paper or study, credit the idea, not the person. If a lesson and this list disagree, this list wins until the lesson is fixed; tell the academy owner the same day.

Counts: Safe 49; Caveat 104; Do not teach 6; Not yet reviewed 12.