This is Maktura's single claims register. Anything you say to a buyer, or put in writing, should be here with a colour. Read it before your first conversation and check it before anything goes out. Every claim has an ID (H4, CM18). Sales team only: partners, affiliates and influencers use the partner-safe rules in the partner and affiliate playbook.
GREEN: say it, in the wording given. AMBER: say it only with the condition shown, every time. A condition that is a pending decision (D plus a number) holds until a new version reports it closed. RED: never say, write or imply it. It appears only so you recognise it.
RuleA claim not in this register is RED until you have asked. The register beats your memory, the website, old decks and anything said on a call.
Remember. Research, not legal advice; Karl Foster confirms. That applies to every statement here about law, regulation or platform terms.
The lessons
- 01The claims register22 min
- 02The engagement data rule2 min
- 03The proof that exists3 min
- 04External statistics you may quote4 min
- 05The never-claim list1 min
- 06When a buyer quotes the live site1 min
- 07Confidentiality rules1 min
- 08Data, security and legal wording3 min
- 09AI disclosure, Holly and platform rules1 min
- 10Advertising law for claims1 min
- 11Conduct in conversations and demos1 min
- 12The pre-send check1 min
- 13Escalation: who signs what1 min
- 14Open items that move the register1 min
Source document: maktura-proof-and-guardrails_v6 · Launch build, October 2026