The pre-send check

Run it on anything customer-facing. Answer every point in writing; "not applicable" is fine, silence is not.

1. Does it say, or point to, why we built it? (MK7)
2. Does the buyer's problem come first, as friction? Blank page, no time, voice, compliance worry, not knowing who engaged.
3. Does it end on a buyer action? (book a call, see Holly draft for their role, talk to John)
4. Is every claim GREEN, or AMBER with its condition met?
5. Does it pass the engagement rule and the outputs rule?
6. Are the numbers right? Commercial answers prices; illustrations labelled; statistics with sources; nothing from the never-quote list.
7. Is it sector neutral, if public?
8. Confidentiality and consent: no names or internal numbers; every proof item consented; Alex's figures re-confirmed for print.
9. No dates; nothing from the never-claim list; Holly wording per the Holly rules.
10. House and advertising rules: British English, second person; no banned words; no em or en dashes; Approve and Dismiss in quoted product copy; "Holly, in {name}'s voice"; no superlatives; sincere register.

Can't resolve an item? List it as a question for John and hold the item.