Escalation: who signs what

Sales team1 min read

Matter	Who decides	Route
Any written statement on data, engagement data, LinkedIn's terms, security, AI disclosure, contracts, the DPA or terms; lawful basis for outreach	Karl Foster (Maktura's lawyer, acting as general counsel)	Through John Cooper; never copy a buyer to Karl
What is built and demonstrable; Holly's behaviour; D10, D12, D13	Dom Watts	Through John Cooper
Infrastructure and technical security answers	Neil Flannery, Karl approving wording	Through John Cooper
Sales conversations, inbound, insurance, Terms of Service status, payment route, anything you can't answer	John Cooper	Directly
Non-published prices, trials, pilots, charity rate, agencies, overseas buyers, separate instances, commission, named references, Alex's other businesses	Alex or John Cooper	Through John Cooper
Changing a claim's colour	The pack lead, with Karl for anything legal	A new version only

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