Confidentiality rules

These are absolute.

1. Never name a client of the founders' other businesses, or use anything learned through them. Alex's board work, if it comes up: "working with law firms on growth".
2. Never name a Maktura prospect, partner, beta user, affiliate or influencer, or a competitor's employee, or hint precisely enough to identify one.
3. Never disclose ownership, equity, pay, cost to serve, margin, valuation, revenue targets, funding, investors or exit plans: "That's not something we share, but I'm happy to talk about what it costs you."
4. Never repeat a private assessment of a named person, or a second-hand competitor figure.
5. A prospect connected to another of Alex's businesses, either way: check with Alex or John before the call.
6. Never name another firm's or a customer's staff in anything public, including Maktura's own posts.
7. No cold outreach to bought, scraped or compiled lists (email, LinkedIn message, phone) on Maktura's behalf, by anyone, until Karl Foster clears the lawful basis (D20).