Everything you need to sell Maktura, in one place.
The launch plan, the words, the story, the method, the numbers and the proof. Nineteen courses in four parts, built from the Maktura sales and go-to-market book.
- Courses
- 19
- Lessons
- 227
- Words
- 107k
- Parts
- 4
Choose your path.
Reading order by role, from the sales pack guide. If a lesson seems to disagree with a specialist course, the specialist wins: Commercial answers for any number, Proof and guardrails for any claim.
The guide's day-by-day reading order, with the practice for each day.
Learn the RED list by heart. Run the pre-send check on something you write.
Build your own voice and ask Holly for three posts. Say the 2-minute pitch aloud.
Practise the nine-minute demo three times, with John playing the buyer.
Answer the Top 15 objections aloud.
Write your first SPICED record from a practice call.
Decisions first, then the strategy, the guardrails and the numbers.
What was shown and promised, and how accounts stay healthy.
Partners receive only the partner and affiliate playbook, never the sales team material.
A founder signs off each partner before they receive a referral link.
Nineteen courses, four parts.
The foundations
The plan, the words we use and the story we tell.
Sales pack guide
This is the front door to the October 2026 sales and go-to-market pack and the future Maktura Academy.
GTM strategy
The founders' plan for the soft launch, the public launch and the first 12 months, with the evidence and the weak points.
Positioning and messaging
The message house: what we say about Maktura, to whom, in which words, and why.
Pitch
The spoken core of Maktura: the one sentence, the 30-second, 2-minute and 5-minute versions word for word, the story, the argument, and the friction register, which is the heart of…
The selling craft
Holly, the segments, the method, discovery, objections and the competition.
Holly playbook
Holly is the centre of the pitch and the centre of the demo: the platform is what Holly drives.
Segment pitches
The playbook for each type of buyer.
Sales method
The operating manual for how Maktura sells, and the home of the pack's definitions: the stages a deal moves through, the SPICED record, what "qualified" means and the reason codes.
Discovery and demo
The questions you ask and the nine minutes you show decide most deals.
Objection handbook
The true answer, as at 19 October 2026, to the objections Maktura has met or is about to meet.
Battlecards
One card for each competitor or alternative you are likely to meet, including the two you will meet most often, "we'll just use ChatGPT" and doing nothing.
Numbers, proof and partners
The only source of any number, the claims we can make, and how partners work.
Commercial answers
This is the only chapter you may take a number from.
Proof and guardrails
This is Maktura's single claims register.
Partner and affiliate playbook
This is the guide for anyone who introduces customers to Maktura or publishes about it.
Partner programme operations
The founders' operating file for the partner programme: where it stands, how it should run, the commission question (D19) with its evidence, and the open items that could make the …
Customers, measures and the academy
Keeping customers, measuring the work, training sellers, and the open decisions.
Customer success playbook
This chapter covers everything after payment, from handover to renewal.
Sales metrics and rhythm
This is how we know whether selling works: what we count, what goes on the weekly dashboard, and which meetings read it.
Academy blueprint
This is the build specification for the Maktura Academy: a site laid out like a university that teaches the pack to sellers, partners, customers, public learners and founders from …
Academy library
This is the academy's graded reading list: every book, method and research source the research covered (171 entries), with what Maktura takes from each, how well the evidence holds…
GTM decisions register
Every pack chapter points here, by D-number, when it meets something undecided.