Course 00 · Lesson 6 of 6
Glossary
| Term | Meaning |
|---|---|
| Holly | Maktura's conversational assistant: you type what you want, it builds drafts or a schedule on screen for you to edit or approve, then carries out the action. |
| Pulse | Holly's retired working name; some screens still show it. |
| Trust ladder | Holly's four levels, set per person: Observe, Suggest, Auto-draft, Auto-publish. |
| Voices | Each person's writing style, built from their posts, pasted writing or a five-minute interview. |
| Know / Watch | Market intelligence (news, followed sites, the morning list, ideas from meetings) / subjects kept under watch with a risk level and trend. |
| Review and comply | Approval chains, client sign-off by link, the firm's rules checked before posting, compliance oversight. |
| Warmth score | Signal, warm or hot, for people engaging with your posts. AMBER (D1): never "leads" in writing, never demoed as a list of named people. |
| Licence | One person plus their own connections: "one licence per person". |
| Founding bands | Spark, Ignition, Momentum, Velocity: 250 seats each, sold in order. Velocity is a price band only, never a sales motion. |
| "The software is all in" | Every feature and Holly in every seat. |
| Founding Design Partner | An early paying firm giving weekly feedback, with a direct line to the team (terms pending). |
| Direct motion / considered motion | Small, fast deals with usually one decision-maker / larger or regulated deals with more people to satisfy. |
| SPICED | The deal record: Situation, Pain, Impact, Critical event, Decision. |
| GREEN / AMBER / RED | Say it / say it only with the caveat / never say it. |
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