Objection handbook

The true answer, as at 19 October 2026, to the objections Maktura has met or is about to meet. Start with the six rules and the Top 15: those are the ones you will hear this week. Say the answer, stop, and ask. Entries 39, 69 and 70, and the D18 sentence in 67, are USE AS WRITTEN: word for word, because your wording is what gets quoted back inside the buyer's firm. Numbers come only from Commercial answers; claims only from Proof and guardrails. Until Dom Watts provides a fictional demo workspace, demos are run only by Alex or John Cooper on a Maktura internal workspace, never a prospect's account or real client data. Objection numbers run 1 to 90 so they do not clash with decision numbers.