Appendix A: quick answers (all GREEN unless marked) · 08 Objection handbook

They ask	Say
Why is it called Holly?	"It's the assistant's name." Never joke about Red Dwarf (D11)
Can it be funny?	"Humour is the hardest thing for any writer. It can draft lighter; keep the jokes yours."
Email or blogs?	"No, deliberately. Keep your email tool."
Other languages?	"It's built for English. Other languages aren't something I can offer you."
An app?	"It runs in your browser. There isn't a phone app, and I won't promise one."
Build this feature for us?	"We don't build bespoke features for one customer. If many firms need it, it goes to the team; no date."
White-label or resell?	"No, that isn't something we offer."
Training?	"You start by telling Holly what you want, and we set up your first voices and drafts with you."
Switching is a hassle.	"There's very little to move: people connect by link, build a voice in five minutes, and you can bulk import planned posts."
We have a listening tool.	"Keep it. Watch is tied to what you do next: see what moved and write a post from it in your voice." No alert figures
A sales-intelligence tool gives engagement signals.	"Keep it. Maktura is about your people posting in their own voice; you see who's engaging with your own posts."
Won't big players copy you?	"Some will try. What's hard to copy is a voice for every person, your rules before posting, and a team that will talk to every early customer every week."
Competitors will see what I'm doing.	"Your posts are public, as they are now. Your drafts, rules and plans stay in your workspace."
Where does the news come from?	"I'll get you the detail from the team." Route to Dom; no source list
Post to website journey?	"No, it doesn't do that."
We use a legal content platform.	"Keep it. How many of your lawyers posted on LinkedIn in their own voice last quarter?"
When can I have it?	"I'm not going to give you a date, because I'd be guessing. What I can do is show you exactly what it does now."
How long to build? (AMBER)	"It was built by a small team over about three months." Say only that; never "seven days a week, one person" until Dom confirms