Course 16 · Lesson 4 of 6
Product, claims and brand
| D | Decision and recommendation | Decider; urgency | Safe default in use |
|---|---|---|---|
| D8 Holly defaults, approval default, approval screen | Part decided (Alex, 19 October 2026): four levels (Observe, Suggest, Auto-draft, Auto-publish); defaults Suggest for everyone, Observe for regulated firms (law, financial services, accountancy, any firm that asks). Open: is approval on by default for LinkedIn posts, is Auto-publish live at launch, and the approval screen verbs. Recommend B: approval on by default for LinkedIn in new workspaces; until Karl reads the API terms, Dom configures Auto-publish on LinkedIn so a person still confirms each post; written copy uses Approve and Dismiss. A customer may choose any level; we explain, record and never refuse | Alex and Dom Watts. Now | "You decide what Holly can do on its own"; "we recommend a person approves every LinkedIn post". Auto-publish never demoed; no customer told they can switch it on until Dom confirms. When decided, the Holly playbook and objection handbook get new versions the same day |
| D2 Lead line and category label | Option B: lead with "Maktura gets everyone in your business visible on LinkedIn, in their own voice, inside your rules, with an assistant called Holly doing the heavy lifting." Keep "a social media management and intelligence platform" for comparisons; "social selling" is a content search term, not the label | Alex. Now | "The world's most advanced..." retired pending Alex; approved sentence and label everywhere |
| D12 Watch alert baseline fault | Option B: hide the multiplier line in customer alert emails until fixed. On 17 and 18 October three alerts for one subject stated different 30-day baselines (0.83 a day against 38 a day), one headlining "1131.6x usual coverage". Owner to be confirmed (Dom suggested) | Alex assigns the owner. Now | Watch demoed (feeds, subjects, risk level, trend); multipliers never quoted |
| D13 Platforms live beyond LinkedIn | Option B: a one-line tested list from Dom; the pack updates the same day | Dom Watts. Now | "LinkedIn first; ask us about other platforms." |
| D10 Confirm "Holly explains what it did" | Dom confirms and names the screen, otherwise the line is dropped the same day | Dom Watts. Now | "Every action is logged" (GREEN); the explanation claim unsaid |
| D11 Holly name IP clearance and the mascot | Option B: UK IPO and WIPO searches for HOLLY in classes 9, 35 and 42 and a passing-off check, started this week; no registration, paid campaigns or merchandise until reported. The mascot gets another name, stays in Maktura's own social content until Alex approves anything in-product, and celebrates posting rather than punishing a gap (the posting pet that "dies if you stop posting" is a guilt mechanic) | John Cooper runs the check; Karl advises; Alex decides. Public (searches start now) | "Holly" in conversation and documents; no paid campaigns; no Red Dwarf jokes; "Pulse was Holly's working name" |
| D7 Register: satire in social, sincere in sales | Option B: satire in Maktura's own social content only; sales, partner and onboarding documents sincere | Alex. Public | Sincere everywhere in the pack |
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