The proof that exists · 11 Proof and guardrails

No paying customers or named references yet; say so plainly. Testers and prospects are not customers.

ID	Proof and approved wording	Colour and consent	Never
P1	Daily use in the founders' own business. "It's used every working day inside the recruitment business one of the founders owns. Real consultants, real content. It isn't a demonstration environment."	GREEN for the sales team. Not for partner use until Alex confirms.	An independent customer; its results or clients
P2	"The founders decided early that their own firm had to run on it, because if they weren't using it, nobody else should believe in it."	GREEN
P3	Our own marketer's week. "Our own marketer ran her LinkedIn exclusively through Maktura for a week, in her own voice."	AMBER: her and Alex's consent before first use; no engagement figure	Her name; implying she is a customer; "nobody could tell it was AI"
P4	The technophobe tester. "We deliberately gave it to a tester at the founders' own firm who expected to struggle with it. It worked for him."	AMBER: paraphrase only	His own words
P5	Testing to break it. "The bugs get found internally by people who are deliberately trying to break it, before customers see them."	GREEN	A list of bugs
P6	The website testimonial. "You end up with logins for so many pieces of software and you don't end up using them. This replaces the lot. And it does my least favourite job, end-of-month analytics, in a click." (a freelance marketer on the pilot programme, as the site says)	GREEN	Any use beyond the site's
P7	Alex's results. "Alex, who founded the business, has about 30,000 followers, 500,000 to a million impressions a week, and three to five inbound enquiries a week, and he has never posted asking for business. It took him a long time by hand. Nobody starting now should need that long."	AMBER: Alex re-confirms before print	Proof of the product (he writes his own posts); typical results
P8	More on Alex (confirmed 5 September): two and a half years to build; best week about five million impressions; one video about four million views; recruiter applications at hundreds a week during an active push. Facts about Alex only.	AMBER: re-confirm the present tense; four million as a weekly peak	Applications in the present
P9	Problems raised in testing. "People told us it felt too big, so the writing screens were merged into one." / "In testing, two colleagues once came out sounding too alike. That's the kind of thing we fix before customers see it."	GREEN	More than two; "customers told us"
P10	John Cooper's reaction to Holly	RED	Internal only
P11	"What clients tell us", "reactions from private review", first-demo quotes	RED	A fake testimonial
P12	Any third-party name, logo, quote or reference	RED without written permission from Alex or John
P13	Founding Design Partner stories	None yet (future, D4)	Use without written consent