Holly, team and hiring

Holly stays inside the seat: we recommend against a premium autonomy edition, and for a fair-use clause for the heaviest users (add to D15 and D18). We claim no "data network effects"; we claim a measured learning loop (shown once we have the data), UK data handling, depth in professional firms and time with buyers. Holly identifies itself as AI; no trade mark or paid campaign on the name until D11 clears; no disclosure feature promised (D9).

Alex brings relationships; John Cooper owns sales conversations and inbound; there is no salesperson. Dom must not sell. Alex and John also run ALS and Neil's outside contract runs to about mid 2027. Capacity, not demand, binds this quarter: the base case puts roughly 12 to 15 hours into John's week before ALS (planning estimate for John to correct). Sequence:

1. Founders close the first customers per vertical and write the playbook by doing it, every call in SPICED.
2. Customer success before more sales, since the weak point is activation and habit.
3. The second developer before any commercial hire.
4. The first salesperson when, for three consecutive weeks, qualified conversations wait more than two working days or John holds more than 15 open qualified opportunities, and the funding question has an answer. Gated on a Method practice score (D25).
5. Commission weighted to twelve-month commitment and retention, never period-end timing. Seller commission options sit under D25; partner commission under D19.