MakturaAcademy
Course 02 · Lesson 1 of 13

The one sentence, and the house

Sales team1 min read

Say this, word for word, when someone asks what Maktura is:

Say

"Maktura gets everyone in your business visible on LinkedIn, in their own voice, inside your rules, with an assistant called Holly doing the heavy lifting."

It names the job (everyone visible), the standard (their own voice), the safety (your rules) and the help (Holly).

Layer What sits there
Roof Everyone visible, in their own voice, inside your rules. Holly does the work; you keep the judgement.
Engine Holly, across every pillar: finds something worth saying, drafts, schedules, raises problems, at the independence each person chooses.
Pillars 1 Visible, as yourself. 2 Safe by design. 3 Holly does the work. You keep the judgement. 4 Know what's working.
Foundation Daily use inside a recruitment business one founder owns (say so); a live draft for someone in the prospect's role; one pilot quote; approved evidence with its source; the claims register.
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