Messaging by channel

Website (public-safe, sector neutral).

Being busy shouldn't make you invisible. Maktura gets everyone in your business visible on LinkedIn, in their own voice, inside your rules. Tell Holly what you want. It does the rest, and checks with you first. You decide how much it does on its own. [Open band price] per person a month while the [band name] band is open. Founding rates close on 31 December, or when the band fills.

No sector names, no engagement-to-lead claims, LinkedIn as the only named platform, no seat counter unless driven by live billing data. Fill the price from the band open today, from live billing; never assume Spark is open. No self-serve buying line until John confirms checkout works end to end (D29).

LinkedIn. We do not pitch on LinkedIn. One opinion from real work, a genuine question at the end. Write about your own week, as yourself; never post as, or draft for, a founder; no product pitch; no engagement bait ("comment YES", "Agree?").

Email. Cold outbound to bought or scraped lists is RED until D20 clears; check with John Cooper before any first-contact email. A warm follow-up:

Subject

Your team on LinkedIn

Hi [first name], good to meet you on [day]. You said only [two] of your [fourteen] people post. Thirty minutes: we'll show you Holly drafting for someone in your role, on a demo workspace, and you can judge it for yourself. Worth a look next week?

Event conversation (about 30 seconds).

"You know how everyone says the team should post more on LinkedIn, and it lasts about a fortnight? That's what we fix. Every person gets a voice built from their own writing, your rules get checked before anything goes out, and an assistant called Holly does the routine work. What happens with LinkedIn at yours at the moment?"

Then listen: the job is a next step. If the event bans selling, ask questions and book a follow-up.

Partner introduction (partner-safe, for a partner to forward).

"I'd like to introduce you to Maktura. Full disclosure, Maktura pays me if you sign up. It gets everyone in a business visible on LinkedIn, in their own voice, inside the firm's rules, with an assistant called Holly doing the routine work. It's priced per person, and the software is all in. I thought of you because you mentioned your team rarely posts. Happy to connect you with the founders."

Partners quote no commission figures ("commission is set out in your partner agreement"), no prices beyond the published bands, no customer names.

Approved boilerplate (public-safe). For directories, event listings, partner pages and press. Use as written; add no sectors, other platforms, dates or prices.

25 words

Maktura gets everyone in your business visible on LinkedIn, in their own voice, inside your rules, with an assistant called Holly doing the heavy lifting.

50 words: Maktura is a social media management and intelligence platform, built for one job: getting a whole team visible on LinkedIn, in their own voices, inside the firm's rules. Each person gets a voice from their writing. An assistant called Holly does the routine work, and each person decides how much.

100 words: Maktura is a social media management and intelligence platform, built for one job: getting a whole team visible on LinkedIn, in their own voices, inside the firm's rules. Every person gets a voice built from their own writing. The firm's rules check every post before it goes out, with approvals and client sign-off wherever you want them. News and meeting ideas mean nobody starts from a blank page, and plain-English results show what's working. Holly, an assistant, does the routine work, and each person decides how much it does on its own. Priced per person; the software is all in.