Competitive alternatives and what we offer
On this page
The real competitor is usually "nothing". Plan for it first.
| Alternative | Our opening |
|---|---|
| Doing nothing | "The damage doesn't show up when you stop. It shows up three months later, and by then you've decided it's the market." |
| Pasting from ChatGPT or Claude | No voice per person, no rules check, no approvals, no results, nobody doing the work |
| A ghostwriter or agency | About £1,800 a month for three posts a week for one person; retainers £3,000 to £15,000 a month (illustration only). Ours: the rest of the team, in their own voices |
| A company-page scheduler | Personal posts earned about 9.2 times the engagement of reshared corporate content in one 517,000-post study (vendor data; also a competitor: never name in social or marketing copy) |
| Paiger (recruitment only) | Own-voice drafting at about £48.30 per consultant a month, approval "with one tap by text", 12-month terms (pricing page, 14 October 2026). Ours: whole-firm governance, market news, Holly, multi-sector, no automatic renewals |
| Employee advocacy suites | Original posts in each person's own voice, for firms under about 200 people |
Never name a competitor in marketing material (see the Battlecards).
Attributes and how to prove them#
| Attribute | Pillar | Status | Prove it in the room |
|---|---|---|---|
| A voice for every person, from LinkedIn posts, pasted writing or a five-minute interview | 1 | GREEN | Holly drafts for someone in the prospect's role while you talk (their own voice only from posts they paste in on the call, with consent) |
| The day's best stories by sector, company and topic; ideas from meetings | 1 | GREEN | Their sector's feed, live |
| Firm rules check every post before it goes out; one-click rewrites | 2 | GREEN | Load a short demo policy; watch a risky line get flagged (a second pair of eyes, not a compliance sign-off) |
| Approval chains, approvals queue, client sign-off by link | 2 | GREEN | Show the queue and a sign-off link |
| Compliance oversight; workspaces per client; roles; activity log | 2 | GREEN | Oversight view; switch workspaces; open the log |
| Holly: say what you want, it builds drafts and a schedule on screen, then acts, at Observe, Suggest, Auto-draft or Auto-publish, set per person | 3 | GREEN | "Write me three posts on [their topic]" |
| Plain-English results per post, voice, campaign or person | 4 | GREEN | Open the results view |
| Who is engaging with your posts, replied to from one inbox | 4 | GREEN (wording as written); warmth AMBER (D1) | The comment inbox on the demo workspace; never connect a prospect's LinkedIn, never show engagers' names from a colleague's profile until Karl confirms (D1) |
| Watch: risk level and 30-day trend for named subjects | 4 | GREEN for subjects, risk level and trend; alert numbers AMBER (D12) | Show a subject; never read out alert numbers |
The value, one word per pillar: visible, safe, effortless, informed.
Watch out"Named leads" and "proof of revenue" are RED. On our reading of LinkedIn's developer terms (research, not legal advice; D1 open), the published terms (API version 2026-09) name lead creation, CRM enrichment and exporting member data among prohibited uses. Our legal adviser is reviewing it. Never present this reading to a buyer as "LinkedIn's rules". Use only the GREEN engagement wording.
Best fit and team shapes#
Best fit: revenue that follows individual relationships, roughly 10 to 150 client-facing people, and a reason to care what goes out under their names. Publicly we segment by team shape; sectors appear only in Segment pitches and outbound.
| Team shape | Lead line | Friction that matters most | Lead pillar |
|---|---|---|---|
| Freelancers and consultants | "Being busy shouldn't make you invisible." | Client work always wins. Holly: "Tell Holly what you want." With clients: a workspace and voice per client | 1, 3 |
| Teams of 2 to 50 | "Everyone visible, in their own voice, without you nagging anyone." | The mandate that died in a fortnight. Drafts for each person in their own voice; everyone starts at Suggest | 1, 3 |
| Organisations of 50 plus | "Your policy, checked on every post before it goes out." | Control across many voices. Starts at Suggest or Observe; moves up only when you say so | 2, 3 |
We choose the small pond: inside a category buyers already understand, the platform built for one job. We do not fight Hootsuite on channel breadth or listening.