Social and brand context (not sales copy)

Recognise it; never lift it into a sale. Dom's social moodboard (30 September 2026) presents prototype directions A (Receipts: data as the weapon), B (Red Pen: the human editing the machine) and C (Slop Patrol: self-aware cringe rating the internet's worst AI posts). They are prototypes and social content only. Whether any of it reaches sales material is pending Alex (D7). Rage-bait and "replace humans" framing are off limits. The enemy is generic AI sameness, not writers. Any mascot is for social content only; it is not used in sales.