Keeping the cards current

Quarterly refresh: re-check every price at the competitor's own page, then date and label it; remove what you cannot re-check or mark it "check before quoting". Refresh early when a competitor relaunches, reprices, raises money, or is named in three or more conversations in a month. Inputs: the sales log (rule 10) and what prospects choose to show you; never ask a prospect to forward a rival's proposal. Sign-off: John Cooper or Alex. Any new Maktura claim must be GREEN in Proof and guardrails first.

Watch out

Engagement data route (D1): until Karl Foster clears it, only rule 9's lines stand. Four landmine questions are held (DO NOT USE) until Dom Watts and Karl Foster supply Maktura's own written answer: departing members' drafts, voice and history; where data is held and under which law; Maktura's LinkedIn partner status in writing; who notices an expired LinkedIn connection. Contract shape (D18) and Founding Design Partner terms (D4) are pending. Stale or undated prices: DSMN8 (22 May 2026), Postbeam lifetime deal (10 Jul 2026), AuthoredUp and Kleo (undated), Oktopost Capterra (undated).