Course 09 · Lesson 3 of 19
What Maktura may claim (short version)
- Own voice, per person: voices from each person's LinkedIn posts, pasted writing or a five-minute interview; drafts from news, a watched subject or a meeting.
- Governance: the firm's rules check every post before it goes out; compliance oversight from uploaded policies; approval chains; client sign-off by link, with your own approver too. Say "we recommend a person approves every LinkedIn post", never "nothing ever publishes without approval".
- Holly: you say what you want, Holly builds drafts or a schedule you edit or approve, then does it. Autonomy per person: Observe, Suggest, Auto-draft, Auto-publish. "Holly does the work. You keep the judgement."
- Running and intelligence: team calendar, campaigns, bulk import, oversight, activity log, workspaces per client; news feeds, morning list, meeting ideas, Watch (never quote alert numbers).
- Commercial and proof: one licence per person; "the software is all in"; "Nothing rolls over without a conversation"; no password shared; "LinkedIn first; ask us about other platforms"; used every working day inside a recruitment business owned by one of the founders (always disclose that).
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