Course 04 · Lesson 1 of 12
Holly in one page
Five things are confirmed (Alex, 19 October 2026).
- You talk to it. Holly is a conversational assistant. You type what you want ("write me three posts on the new IR35 changes") and Holly builds interactive cards on screen, such as drafts or a schedule. You edit or approve them, then Holly carries out the action, including scheduling and publishing.
- It drives the whole platform. Holly chains the operations Maktura already has (news, voices, drafting, calendar, campaigns, reports). It is the way in, not a separate product.
- It notices problems. Holly spots faults on its own and raises them with our team.
- You decide how much it does on its own. Autonomy is set per person, on four levels: Observe, Suggest, Auto-draft, Auto-publish.
- It runs on Claude, Anthropic's model. Answer truthfully if asked. Do not lead with it.
Say (plain words for a buyer)"Holly is the assistant inside Maktura. You tell it what you want, in normal words, and it does the work: finds the story, writes the post in your voice, puts it in the calendar. It shows you what it's made, and you decide how much it's allowed to do on its own. We recommend starting with Holly suggesting and you approving."
Approved lines#
| Line | Note |
|---|---|
| "Holly does the work. You keep the judgement." | Approved |
| "Tell Holly what you want. It does the rest, and checks with you first." | True at the levels we recommend |
| "Sounds like you. Asks before it acts." | Use these two parts only until D10 clears |
| "You decide what Holly can do on its own." | Approved |
| "We recommend a person approves every LinkedIn post." | Approved |
| "And yes, there's AI under the hood. We've just spent a long time teaching it to sound like you." | Approved (live site) |
The story beat. Tell the founder story the brief's way (third person, unless you are Alex). Alex told his team to post the way he did, and it died inside a fortnight, because you cannot ask twenty busy people to invent something from nothing every day. "Mandates don't survive a busy Tuesday. Systems do." Holly does the inventing, so the person only has to judge.
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