The name: Holly, Pulse and the IP check

Holly was approved by Alex on 24 September 2026. Use it in conversation and in sales documents. The trade mark and Red Dwarf IP check has not been reported done (D11): until it is, do not register or trade mark the name, do not build paid campaigns on it, and never joke about Red Dwarf in sales material. Pulse was Holly's working name and some screens, the live site and older collateral still say it: "Pulse was Holly's working name; you'll see it disappear as screens update." Do not send old collateral that says Pulse. If the name changes after the IP check: "We've renamed the assistant; it does exactly what it did." Do not explain why.