MakturaAcademy
Course 15 · Lesson 9 of 14

The call library

Sales team1 min read

Good calls by stage, each with three to six time-stamped teachable moments and a rubric score. Folders: first call; discovery; Holly-first demo; price moment; objections; close and next step; considered-deal stakeholder calls; inbound; handover; onboarding; pre-renewal. No customer calls exist yet, so every folder starts with founders' role-plays labelled "role-play". Real calls are added only with consent at the start of the call:

Say

"Is it OK if I record this so I don't have to take notes? It's for our team's training and we'll delete it on request."

Karl Foster sets retention. Never show another firm's data; blur third-party names; refresh a folder when messaging changes; archive, never delete, superseded calls.

Progress is saved in this browser only.