Metrics

Against Maktura's own baseline, with per-person and per-deal reviews while numbers are small. Academy owner: time to certification, gate pass rate, claims exam first-time pass rate (and the most-missed items, fed to the proof and guardrails chapter), delta compliance, public learner sign-ups and completions. John Cooper: message adherence (master rubric on sampled real calls) and coaching coverage (sellers with a call reviewed in 14 days), both measure when available (call recording). Founders: claims breaches (RED claims in calls, emails or partner posts; target zero), days to first qualified opportunity and first deal per new seller, qualified win and no-decision rates, academy-sourced sign-ups. Partner programme owner: partners certified (active partners with a current certificate; target 100%) and introductions per certified partner per quarter.