Design rules

1. Certify live skills, not completion: every role certificate has at least one rubric-scored performance gate.
2. Gate live selling on practice: two consecutive passes on each gate before a new seller takes a real prospect. Alex and John Cooper keep selling while they sit the gates during the soft launch; the rule binds everyone who joins after.
3. Certify qualification as hard as pitching (Drill 39).
4. One source of truth: if a lesson and a pack document disagree, the document wins.
5. Stamp everything to a release.
6. Separate volatile from stable, so Holly, product, price and claims changes are surgical.
7. Practise, don't shadow: a drill gym and a curated call library.
8. Build retrieval in: lesson checks, course assessments, refreshers, a monthly battlecard quiz.
9. Partners sell only from the approved claims, tested at 100% on prohibited claims.
10. Measure our own effect; no borrowed uplift figures.

Left out deliberately, as in the sales method: pressure scripts, buyer-side bargaining models used against our own price, fear-led selling, "all prospects lie", frame-control dominance, false-choice closes and invented urgency.