Information architecture
Faculty, then Course, then Module, then Lesson. Assessment is per course. Levels: 100 public (FND 100 only); 101 foundation; 201 practitioner; 301 advanced, needing live deals for sellers. Every faculty has a 101 course. A course opens only when its prerequisites ("Needs") are complete. Sizes (recommendation): lesson 5 to 12 minutes; module 1 to 6 lessons; course 1 to 6 modules (SSP 101 has nine).
Faculties: Foundations (FND); Holly (HOL); The Maktura Method (MTH); Segments (SEG); Commercial and claims (COM); Practice and performance (PRC); Partners and affiliates (PAR); Customer success (CSM); Social selling for professionals (SSP); Using Maktura (CUS); and the Library (LIB, see the library chapter). Founders-only material is not built into the site in version 1.