MakturaAcademy
Course 13 · Lesson 6 of 14

The Founding Design Partner programme

Sales team2 min read

PENDING D4. The pack lead's proposal. Use it to identify candidates; do not offer the programme or any term of it until Alex confirms D4.

Target three recruited by launch week, at least one live; up to five until customer success cover exists. Select firms that are in recruitment first (law a stretch goal, D5), led by someone who has already acted, able to name a person for a 20-minute weekly call for 90 days, putting at least two people on it, from the founders' network, willing in principle to be a reference, and not owned by a Maktura founder. Do not select anyone expecting a lower price, needing a feature we lack, or mainly interested in engagement data exports.

Maktura gives The design partner gives
A named product contact; an honest answer on what we will and will not build (never a date) A 20-minute call every week for 90 days; real use for real work
Onboarding voice by voice; bug reports looked at first (not a service level) Permission to look at their account with them; fast bug reports with screenshots
A quarterly founder review At 90 days, if value was proven, a case study or reference with written consent; two peer introductions

Design partners pay the published price at their band for the seats they use (at least two). No discount, no free months, no free week.

Say

"The product is the product. It costs what it costs."

Say (on requests): "Everything you tell us goes to the people who decide what gets built. I won't promise you what or when, because I'd be making it up."

The weekly call: "what you used, what got in the way, one thing you'd change", then tell them what happened to last week's feedback (logged, fixed, decided against and why; if nothing changed, say so). Ask about what happened, not what they might do: what they used this week, who posted and what got in the way, any draft that did not sound like its person, whether Holly made them trust it more or less, what they wish they could do inside Maktura, what they would miss first if it were taken away. Log the same day in the CRM, verbatim.

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