MakturaAcademy
Course 13 · Lesson 9 of 14

Renewals

Sales team2 min read

No automatic renewals: "Nothing rolls over without a conversation." Honour it to the letter, especially for recruitment buyers used to automatic twelve-month terms.

Watch out

The contract shape is PENDING D18. Alex's current view, not final: rolling monthly at first, then a twelve-month agreement to keep a founding rate. Use only the wording below.

Say: "You start on a rolling monthly basis. To keep your founding rate long term you'll move onto a twelve-month agreement when the initial period ends; the exact initial period is in the terms you sign."

If asked "doesn't monthly mean it rolls over?":

Say

"Your monthly subscription carries on until you change it, and before any longer agreement starts or renews we'll have a conversation with you first. The exact mechanics are in the terms you sign."

Check with John Cooper before first use. No annual-payment discount on a founding band; the 20% annual discount is Standard only. The conversation happens before a term ends, never after.

Pre-renewal conversation (30 minutes).

Say

"This is the conversation we promised: nothing rolls over without one. Three things: whether we got to what good looked like, what next year looks like, and exactly what renewing means. If you'd rather not continue, that's a fine answer and I'd rather hear it straight."

Review against the handover record, then stop talking. Then:

Say

"Your rate is [band price] per person per month. The rate you come in at is the rate you keep for as long as you stay subscribed. If you come off and come back, you come back at whatever the price is then. [Agreement: the wording above until D18.] Does it make sense to go ahead on that basis?"

If they want to leave: no pleading, discounting or threats. Ask why once: "I'm not going to talk you out of it; I want to know so we get better." Tell them they can download everything we hold from Settings or delete their account, and that a return later is at the price then, not the founding rate. Log the reason verbatim. A founding rate is also lost on a pause, and on a missed payment after the cure window.

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