MakturaAcademy
Course 10 · Lesson 3 of 12

Who may agree what

Sales team1 min read

The layers apply to whoever sells. If unsure, it sits in the higher layer.

Layer What sits here
Anyone selling The price and rules above; the open band (confirmed that day); labelled illustrations; recommending one starting seat count. Never send the legal pack yourself: "I'll get you our data processing terms and the current position in writing from our team."
John Cooper A live seats-remaining figure; band-boundary orders; give-get trades marked "John"; invoices and payment methods; VAT on a quote; routing agencies; whether a deal is ready to paper; sending the published legal pack, once Karl confirms it is accurate (D27)
Alex or John only Any trial, unpaid pilot or proof of concept; a paid pilot's shape (D17); the charity tier; any Standard price above one licence (D14); agency arrangements; Founding Design Partner places (D4); any prospect connected to another business a founder owns or advises (stop and ask first)
Alex only Any concession outside the give-get table, in writing; a large overseas customer; a money-back guarantee (none unless D21 puts one in the terms)
Karl Foster ("our legal team") Any written assurance on data, data sources, LinkedIn terms, security or certification; AI disclosure (D9)
Dom (through John) Confirming company page publishing before its price is quoted
Nobody, ever A discount, rounded price, waived month or free seat; a discount code (D16); a commission figure (D19); white label or reselling; a build commitment; any launch, delivery or roadmap date; reopening a band or moving 31 December; an intermediate Standard step; internal agency placeholders; any internal figure (targets, cost to serve, running cost, margin including "it costs us almost nothing", valuation, funding, ownership, pay, exit, another founder business, payout terms). If asked: "That's not something I can share."
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