Course 12 · Lesson 9 of 12
What partners must never say or do
On this page
If you read one section twice, read this one.
Never say#
| Never say | Why, or what to say instead |
|---|---|
| Describing who engaged with posts as leads or a list of names (including the old "name, role and company behind every like... by the next morning") | Use only the approved words above; for questions about engagement data, use the answer under "Questions partners hear" |
| "Export your engagers to your CRM" / "use it to find candidates" | Not something Maktura offers or claims |
| "It only uses official APIs" / "it never scrapes" | Only Maktura's legal team gives assurances about data, in writing |
| "Nothing ever publishes without approval" | Customers set their own approval rules. Say: "You decide what Holly can do on its own, and we recommend a person approves every LinkedIn post." |
| "It replaces your marketing team" / "you won't need to hire" | Holly takes routine work off people who have the judgement; it replaces nobody |
| "Undetectable", "beats the algorithm", "passes AI detection" | Never claimed |
| "It brings in leads", "it finds you clients", "it pays for itself", "it makes you £x", "guaranteed", "proven ROI" | No outcome or revenue promises of any kind |
| Any date or deadline, a price, seats left, which band is open, or "coming in [month]" | The team will confirm the current price |
| "Well below the standard price", "save x%", or any comparison with another Maktura price | Not a comparison we make in partner material |
| "The world's most advanced", "the best", "the first", "the only" | Superlatives need proof we do not hold |
| SOC 2, ISO 27001, Cyber Essentials, "enterprise grade security", "pen tested", "approved by the regulator" | No certification or approval is claimed |
| "Locked", "locked for life", "closes 30 October", "90 days from launch", "early bird" | Retired. Say: "The rate you come in at is the rate you keep for as long as you stay subscribed." |
| That Maktura makes videos or images, has a mobile app, takes voice input, writes emails or blogs, works in other languages, can be white labelled, or likes, comments, connects or messages for anyone | Not available today. Never say when anything is coming |
| The name of any Maktura customer, user, tester or partner | Confidential, always |
| A discount, a code, a free trial, a pilot or "first month free" | There is no discounting and no free trial. Partners never offer or imply any of these |
Never do#
- Call yourself a Maktura partner, reseller or agent in public, on your profile or in your signature. Say it as it is: "I refer people to Maktura and I'm paid commission if they sign up."
- Run paid search ads on the Maktura name. We also ask you not to use "Maktura" or "Holly" in a domain, social handle or ad account name.
- Spam, buy lists or message people you do not know.
- Negotiate, quote bespoke terms or promise features on our behalf.
- Use logos or screenshots other than those in the partner kit we send you, or edit them.
- Make jokes or puns about the name Holly in anything you publish.
If you have published something that breaks these rules, take it down and tell us. We would far rather fix it together.
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