What Maktura is, in words you can use · 12 Partner and affiliate playbook

Say

"Maktura gets everyone in your business visible on LinkedIn, in their own voice, inside your rules, with an assistant called Holly doing the heavy lifting."

Use it as written. It works for any sector.

The problem it solves (your own words are fine). Most businesses have an audience they are not converting. Posting is full of small frictions: the blank page, no time, not sounding like yourself, worry about saying the wrong thing, and nobody knowing who engaged. So posting stops, the team never starts, and enquiries dry up months later. Maktura removes those frictions so the whole team stays visible, each in their own voice, inside the firm's rules.

What it does today. You may say any of the following; each is something the product does now.

Holly, the assistant. You type what you want, for example "write me three posts on this week's news in our market", and Holly builds the drafts on screen for you to edit or approve, then carries out the action, such as scheduling. You decide how much Holly does on its own, person by person, on four levels: Observe, Suggest, Auto-draft and Auto-publish (the team will explain how each level works today). We recommend teams start at Suggest, and regulated firms (law, financial services, accountancy, and any firm that asks) at Observe.
Your own voice. Every person gets a voice built from their LinkedIn posts, writing they paste in, or a five-minute guided interview.
Ideas to write about. News feeds for your sector and topics, any website you follow, a morning list of the day's best stories, and post ideas from your own meetings if you connect your calendar and video calls.
Your rules, checked before posting. The firm's rules check every post before it goes out; a flagged line can be rewritten to comply in one click. Approval chains, an approvals queue and client sign-off by link.
One team calendar. Scheduling, campaigns, bulk import, and testing which version of a post works better.
Seeing who is engaging. "See who's engaging with your posts, and reply from one place." "Know who to talk to first." Use these words exactly.
Reports. Results by person, post and campaign, with a plain-English verdict on each recent post.
Teams and agencies. A workspace per client, roles and permissions, and an activity log of who did what.
Data rights. Download or delete your data from Settings; UK data rights built in.

Maktura publishes to LinkedIn. If asked about other platforms: "LinkedIn first; ask the team about other platforms."

Lines you may quote:

"Stay visible, in your own voice." "Being busy shouldn't make you invisible." "Everyone else starts with the same tools. Maktura starts with you." "The biggest untapped marketing asset in most businesses is the people already in it." "Silence does not hold your place. It hands it to whoever is still posting." "Holly does the work. You keep the judgement." "Sounds like you. Asks before it acts." "Tell Holly what you want. It does the rest, and checks with you first." "And yes, there's AI under the hood. We've just spent a long time teaching it to sound like you."

The honest launch position. Maktura is new. It is used every working day inside a recruitment business that one of the founders owns, and it is opening first to people close to the founders. Teams that join now get a better rate because they are using it early and helping shape it; there will be rough edges, and they get a direct line to the team. Say this plainly if asked. With the right buyer it is a strength.