What never to demo

Sales team1 min read

The full register is in Proof and guardrails.

Never show or offer	Status	If they ask
Tracking other accounts and who engages with them	RED until D1	"That's not something I'm going to show you today."
Pushing people to any CRM; exporting engagers	RED until D1	"I'm not going to sell you a CRM connection today."
Watch alert multipliers or numbers as exact	AMBER (D12)	"Treat the numbers as direction for now."
Platforms other than LinkedIn	AMBER (D13)	"LinkedIn first; ask us about other platforms."
Mobile app, voice input, a Holly avatar	RED	"It's a web product today." No dates
Video generation; image generation	Video planned, not available; images deliberately not built	"Video isn't available today; it's planned." "Use your own images or Canva."
Automated likes, comments, connection requests, messages	RED, by design	"No. That's how accounts get restricted, and it isn't you."
Revenue attribution or ROI proof	RED	"It doesn't claim revenue, and neither will I."
Counts of features, models or sources; voice-match scores	RED	"I won't give you a number I can't stand behind; let me show you what it does."
Certifications, penetration tests, security assurances	RED	"I'll get you a written answer from our legal team."
Real client data; any launch or roadmap date	Absolute	"I won't give you a date I can't stand behind."

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