What we will not measure or reward

Dials, messages or "touches"; unqualified demos or pipeline; talk time or calls per day; a 100% close rate; seats signed regardless of activation; deals pulled into a month for our convenience; "leads from engagement" (we never count engagers as leads); sellers' follower counts; activity leaderboards. Peer norms belong in customer reviews ("8 of your 12 people posted this week", only when true and favourable), never to shame anyone.