Coaching

One skill at a time, chosen from each seller's weakest conversion, worked on for a fortnight. Overload is its own failure. Coach the buyer's world, each move in two or three variants, and clear ownership of every stage (role ambiguity is a strong drag on performance). Founders coach each other through the fortnightly call review. A new seller passes the Academy certification and a practice-score gate before a live prospect (until then, a founder-run role-play scored on the rubric), then has a call reviewed weekly for eight weeks. Feedback is one thing that worked, one thing to change with the exact words to try, and a drill.