Course 12A · Lesson 2 of 7
Operating model
| Element | Recommendation |
|---|---|
| Owner | John Cooper (already owns affiliate activation and the tracker); Alex owns the relationships he brings |
| Register | One register (the CRM Neil is building, or the tracker until then): agreement version and date, certificate and expiry, introductions with date and consent, status, outcome, commission due |
| Registration | Same day by the partner; confirmation and first contact within one working day (the playbook says "we aim to") |
| Gate | Once the certificate opens: no referral link and no commission without a signed current agreement plus a current certificate |
| Free access | None as standard. Any exception is agreed by Alex or John in writing and logged in the register |
| Statements | Every line traceable to cash received |
| Quarterly review | Introductions, conversions, labelling or claims issues, certificate status |
| Compliance spot-check | Monthly: search partners' public content for "Maktura"; check the upfront "Ad" label and the claims. Non-compliant content comes down; repeat breaches end the relationship |
| Exit | Written notice; registered introductions honoured as the agreement says |
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