Commission (D19)
RuleNo figures to partners until D19 is decided. Partner material says only "commission is set out in your partner agreement".
| Source | Basis | Tiers | Window and timing |
|---|---|---|---|
| Commercial record (19 and 25 June) | Seats | 10% for 1 to 10 seats, 15% for 10 to 50, 20% for 50 plus (boundaries overlap at 10 and 50); "affiliate programme at 20%" | Not stated |
| Affiliate Referral Agreement v1 | Paid users on the referred account; revenue actually received in the customer's first 12 months | 10% for 10 or fewer users, 15% for 11 to 50, 20% above 50; 20% on every referral once a partner's combined paying referrals pass 200 users (not retrospective) | Six-month registration window; monthly in arrears within 30 days on cleared funds, less VAT and refunds |
| Referral Partner Brief (June) | First-year deal value | 10% up to £10,000 first-year value, 15% above, 20% on multi-seat enterprise introductions | Monthly on cash collected for 12 months; quarterly statements |
Also on the record and not to be mentioned to anyone: a top referrer bonus floated in August and never confirmed; a 25% rate mooted for one PR introducer. The legacy Introducer Agreement (10% over 12 months, quarterly) is superseded.
Pack lead's recommendation: adopt the Affiliate Referral Agreement basis as the single scheme. It is the version partners have actually been shown and signed, it pays on cash received, and its 200-user milestone rewards loyalty.
Benchmarks (for the decision, not for partners):
- HubSpot pays affiliates 30% recurring for up to a year, 180-day cookie (HubSpot affiliates page, 2026); its bigger engine was agency partners, about 42% of customers and 33% of revenue at IPO (HubSpot S-1, 2014). Grade: strong.
- The research is split: 10% to 20% is at market for B2B SaaS, with 30-day cookies standard and 60 to 90 days common (Quality Unit, December 2025; vendor data), but below HubSpot's 30% and the 20% to 30% strong programmes such as ActiveCampaign pay. One note judges 10% likely too thin against HubSpot's 30%; another suggests 20% recurring for 12 months with a 60-day cookie as a competitive default.
- Worked illustration, labelled as exactly that: a five-seat Spark account pays £345 a month (5 x £69); 10% for twelve months is £414 to the partner, 20% is £828. One £69 seat at 20% earns £13.80 a month.
Option inside D19: keep the Agreement's structure but start the small-account tier at 15% or 20%, where most introductions will land. Either way, decide once and re-paper every active partner.