MakturaAcademy
Course 06 · Lesson 20 of 21

What is deliberately left out

Sales team1 min read

Pressure tactics (Straight Line, looping, pain amplification, frame control), Belfort's "three tens" score, Challenger's "rational drowning" (arguing against the status quo backfired 84% of the time), "list price", false-choice closes, full MEDDICC on small deals, invented urgency, proving ROI on the call, and any automated sequence, bought list or prospecting from engagement data (LinkedIn's terms, PECR, D1, D20). Debunked claims are not used: LinkedIn SSI uplift, Mehrabian 7-38-55, power posing, priming.

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